Commercialization
Overview
RPX Group helps organizations accelerate their innovations from laboratory to market.
Universities, research laboratories, and companies produce significant numbers of innovations that have the potential to generate meaningful returns. Most organizations find it challenging to realize the full value of these innovations due to the need to focus on core opportunities and meet short-term objectives.
As a result, many innovations fail to reach their full potential. Recognition of these missed opportunities has been discussed in works such as James McGroddy’s “Raising Mice in the Elephant’s Cage” and Clayton Christensen’s “The Innovator’s Dilemma”.
Since 2002, RPX Group has assisted innovators and their firms by capturing the value of disruptive technologies through the creation and spinout of new enterprises. We partner with you in all aspects of the process, including sharing the risk by accepting equity in the enterprises we create together.
Our team provides effective solutions by focusing on how clients want to realize value within the four leading drivers of commercialization:
RPX Group understands that identifying what commercialization driver is most important to you is the key to achieving your goals. Although the drivers may overlap to some degree, mapping these drivers with your goals for technology commercialization is a critical realization. This foundation is often overlooked and can lead to early failure. We help you implement your transition from the current situation to the desired business outcome. Working with you, we ensure that new technical disciplines, technology acquisitions, and collaborative arrangements will lead to a successful outcome.
Dedicated internal resources such as patenting and licensing (technology transfer) teams are highly adept at protecting and extracting value from innovations with well-defined markets and uses. Capturing the potential of disruptive innovations that create entirely new opportunities presents a different series of challenges for most institutions.
Understanding and managing these challenges to reduce risk and improve the chances of a positive outcome requires expertise not typically found in technology transfer operations:
The RPX Group team has deep experience in these areas and all aspects of entrepreneurship. Our expertise allows our clients to capture the unrealized value in their innovations.
Our clients include a Global Top 20 private university, a U.S. Top 10 public university, two national laboratories, private equity firms, and Fortune 500 companies. These organizations have found that our depth of knowledge in all areas of new venture creation improves the likelihood of success.
RPX stands for Research, Planning and eXecution. Our process applies these principles to the seven key factors of new enterprise development. To learn more, click on any of the individual factors below.
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RPX Group Value Added |
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Our experience allows us to more effectively screen technologies and identify the most promising opportunities. We leverage internal expertise and our relationship networks to identify, analyze and prioritize markets. Creation of effective business models is based on our deep understanding of the new venture marketplace. As experienced entrepreneurs we readily identify management team needs and often bring in interim or permanent staff. We use our market knowledge to create a fundable capital structure and license terms. Our practical experience as angel investors and in securing grant funding for clients helps us develop achievable capital plans. We connect companies with the right suppliers, facilities, and service providers. |
These seven key factors are addressed in a comprehensive four stage new enterprise development process. When we work with you to implement the complete process the engagement includes intermediate decision points after each of the first three stages that allow you to terminate the project without penalty. In addition we can also support the process through supplemental outreach programs such as the Whiteboard Challenge that educate and inform your inventor community.